we help our customers enjoy peak performance on the water
Performance sailing and SUP racing are tight-knit communities. Many of the people who buy our products are close friends. We understand how valuable time on the water is. We want to help you make the most of it with simple, intuitive and elegant electronic instruments.
Doctors have the oath, “First, do no harm”. Our oath is “First, make sure it does what it’s supposed to.” Our design ethos is best defined by the things we’ve learned not to do. Check out this video from the Onion (warning: coarse language) for an excellent summary of what we try to avoid.