we help our customers enjoy peak performance on the water
Performance sailing and SUP racing are tight-knit communities. Many of the people who buy our products are close friends. We understand how valuable time on the water is. We want to help you make the most of it with simple, intuitive and elegant electronic instruments.
Doctors have the oath, “First, do no harm”. Our oath is “First, make sure it does what it’s supposed to.” Our design ethos is best defined by the things we’ve learned not to do. Check out this video from the Onion (warning: coarse language) for an excellent summary of what we try to avoid.
Core beliefs that shape our products
Instruments should never distract, frustrate or otherwise hurt performance.
Instruments should be usable without an
Instruments should be beautiful.
Core beliefs that shape our business
The most direct path to long-term success is to consistently create products that make the people who buy them happy.
The long-term benefits of being trustworthy far outweigh any short-term benefit that can be achieved through dishonesty.
We have a moral obligation to help protect the natural environment, especially lakes and oceans.
CEO & PRODUCT ARCHITECT
Alec dropped out of the Stanford Aeronautics & Astronautics PhD program to start Velocitek in 2005. Prior to this, Alec held internships at Insitu, Hood Technology and DPI, working on unmanned aircraft systems and optical sensors. As a youth sailor Alec campaigned in the Mistral Class.
Thomas has deep experience leading multidisciplinary teams to implement market-disrupting, closely-integrated hardware / software user experiences. His past roles include Director of Software Engineering at Fitbit and VP of Software Engineering at Pebble. Also a passionate sailor, Thomas did extensive work on tools for racing and cruising before joining Velocitek, including the KBox Open-source gateway.
SALES & SUPPORT MANAGER
Project manager and award-winning competitive sailor, Charles is the at the helm of outreach efforts for Velocitek working to build long-term relationships with customers around the world. Prior to joining Velocitek, Charles worked on America's Cup winning instruments at Ockam.
Uriel brings experience at Apple and Amazon to his role supervising Velocitek's in-house manufacturing. When Uriel is not at work, he can be found hiking his favorite coastal trails. Uriel is an avid Olympic Weightlifter. His favorite lift is the Clean and Jerk.
GLOBAL SUPPLY CHAIN MANAGER
Shelly is Velocitek's woman on the ground in Guangdong. She has over 15 years of experience helping Western companies manufacture consumer electronics in China. Shelly likes to play badminton and table tennis in her spare time.
Industrial Designer, artist and entrepreneur, Afshin has years of experience with some of Silicon Valley’s most prestigious design firms, including Ideo and Whipsaw. Afshin and now runs his own design consultancy, WOKE, with offices in San Francisco and Vancouver. Since 2008, Afshin’s guidance has helped hone the robust, beautiful, user-friendly designs that Velocitek is now known for.