we help our customers enjoy peak performance on the water

Performance sailing is a tight-knit community. Many of the people who buy our products are close friends. We understand how valuable time on the water is. We want to help you make the most of it with simple, intuitive and elegant electronic instruments.

Doctors have the oath, “First, do no harm”. Our oath is “First, make sure it does what it’s supposed to.” Our design ethos is best defined by the things we’ve learned not to do. Check out this video from the Onion (warning: coarse language) for an excellent summary of what we try to avoid.

Core beliefs that shape our products

Instruments should never distract, frustrate or otherwise hurt performance.

Instruments should be usable without an
instruction manual.

Instruments should be beautiful.

Core beliefs that shape our business

The most direct path to long-term success is to consistently create products that make the people who buy them happy.

The long-term benefits of being trustworthy far outweigh any short-term benefit that can be achieved through dishonesty.

We have a moral obligation to help protect the natural environment, especially lakes and oceans.

Alec Stewart
Charles Swanson
Uriel Martinez
Alec Stewart



Alec started Velocitek as a grad student in 2005. There is nothing he enjoys more than working with talented people to develop and manufacture quality products.

Charles Swanson



Project manager and award-winning competitive sailor, Charles is the at the helm of outreach efforts for Velocitek working to build long-term relationships with customers around the world. Prior to joining Velocitek, Charles worked on America's Cup winning instruments at Ockam.

Uriel Martinez



Uriel brings experience at Apple and Amazon to his role supervising Velocitek's in-house manufacturing. When Uriel is not at work, he can be found hiking his favorite coastal trails. Uriel is an avid Olympic Weightlifter. His favorite lift is the Clean and Jerk.

Shelly Wang
Afshin Mehin
Shelly Wang



Shelly is Velocitek's woman on the ground in Guangdong. With over 15 years of experience in the consumer electronics industry, Shelly plays a critical role in sourcing quality components to support Velocitek's US-based manufacturing operation. Shelly likes to play badminton and table tennis in her spare time.

Afshin Mehin



Industrial Designer, artist and entrepreneur, Afshin has years of experience with some of Silicon Valley’s most prestigious design firms, including Ideo and Whipsaw. Afshin and now runs his own design consultancy, WOKE, with offices in San Francisco and Vancouver. Since 2008, Afshin’s guidance has helped hone the robust, beautiful, user-friendly designs that Velocitek is now known for.

Non-Profits We Support

1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet. Members donate at least 1% of sales to nonprofit partners vetted for participation in the 1% for the Planet network.

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