we help our customers enjoy peak performance on the water

Performance sailing and SUP racing are tight-knit communities. Many of the people who buy our products are close friends. We understand how valuable time on the water is. We want to help you make the most of it with simple, intuitive and elegant electronic instruments.

Doctors have the oath, “First, do no harm”. Our oath is “First, make sure it does what it’s supposed to.” Our design ethos is best defined by the things we’ve learned not to do. Check out this video from the Onion (warning: coarse language) for an excellent summary of what we try to avoid.

Core beliefs that shape our products

Instruments should never distract, frustrate or otherwise hurt performance.

Instruments should be usable without an
instruction manual.

Instruments should be beautiful.

Core beliefs that shape our business

The most direct path to long-term success is to consistently create products that make the people who buy them happy.

The long-term benefits of being trustworthy far outweigh any short-term benefit that can be achieved through dishonesty.

We have a moral obligation to help protect the natural environment, especially lakes and oceans.

Alec Stewart
Charles Swanson
Afshin Mehin
Alec Stewart

ALEC STEWART

CEO & PRODUCT ARCHITECT

Engineer and entrepreneur, Alec founded Velocitek as a grad student in 2005. There is nothing he enjoys more than working with creative people to turn good ideas into reality.

Charles Swanson

CHARLES SWANSON

SALES & SUPPORT MANAGER

Project manager and award-winning competitive sailor, Charles is the at the helm of outreach efforts for Velocitek. Bringing considerable knowledge of marine electronics to the team, Charles works to build sustainable, long-term relationships with Velocitek customers around the world.

Afshin Mehin

AFSHIN MEHIN

INDUSTRIAL DESIGNER

Industrial Designer, artist and entrepreneur, Afshin has years of experience with some of Silicon Valley’s most prestigious design firms, and now runs his own design consultancy with offices in San Mateo and Vancouver. Since 2008, Afshin’s guidance has helped hone the robust, beautiful, user-friendly designs that Velocitek is now known for.

Non-Profits We Support

1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet. Members donate at least 1% of sales to nonprofit partners vetted for participation in the 1% for the Planet network.

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