we help our customers enjoy peak performance on the water
Velocitek employees are based on Maui, the birthplace of modern SUP, and in Connecticut, a place where a lot of sailing happens. Performance sailing and SUP racing are tight-knit communities. Many of the people who buy our products are close friends. We understand how valuable time on the water is. We want to help you make the most of it with simple, intuitive and elegant electronic instruments.
Doctors have the oath, “First, do no harm”. Our oath is “First, make sure it does what it’s supposed to.” Our design ethos is best defined by the things we’ve learned not to do. Check out this video from the Onion (warning: coarse language) for an excellent summary of what we try to avoid.
Core beliefs that shape our products
Instruments should never distract, frustrate or otherwise hurt performance.
Instruments should be usable without an
Instruments should be beautiful.
Core beliefs that shape our business
The most direct path to long-term success is to consistently create products that make the people who buy them happy.
The long-term benefits of being trustworthy far outweigh any short-term benefit that can be achieved through dishonesty.
We have a moral obligation to help protect the natural environment, especially lakes and oceans.
CEO & PRODUCT ARCHITECT
Engineer and entrepreneur, Alec founded Velocitek as a grad student in 2005. Alec is grateful for the opportunity Velocitek has given him to live in Hawaii while working on interesting products with great people. When he’s not hard at work leading the Velocitek team, you can find him surfing, windsurfing or paddling on the north shore of Maui.
SALES & SUPPORT MANAGER
Project manager and award-winning competitive sailor, Charles is the at the helm of outreach efforts for Velocitek. Bringing considerable knowledge of marine electronics to the team, Charles works to build sustainable, long-term relationships with Velocitek customers around the world.
Engineer, website developer and surf enthusiast, Ken brings a keen aesthetic sensibility to his engineering of Velocitek products. He has spent the past ten years working on various embedded hardware and firmware projects and enjoys the process of understanding a problem and creating a vision that comes to life.
Industrial Designer, artist and entrepreneur, Afshin has years of experience with some of Silicon Valley’s most prestigious design firms, and now runs his own design consultancy with offices in San Mateo and Vancouver. Since 2008, Afshin’s guidance has helped hone the robust, beautiful, user-friendly designs that Velocitek is now known for.
WEBMASTER & EVENT COORDINATOR
Project manager, musician and web app creator, Elaine facilitates the upkeep of Velocitek's website and coordinates its sponsorship of Stand-Up Paddle events.