we help our customers enjoy peak performance on the water
Performance sailing and SUP racing are tight-knit communities. Many of the people who buy our products are close friends. We understand how valuable time on the water is. We want to help you make the most of it with simple, intuitive and elegant electronic instruments.
Doctors have the oath, “First, do no harm”. Our oath is “First, make sure it does what it’s supposed to.” Our design ethos is best defined by the things we’ve learned not to do. Check out this video from the Onion (warning: coarse language) for an excellent summary of what we try to avoid.
Core beliefs that shape our products
Instruments should never distract, frustrate or otherwise hurt performance.
Instruments should be usable without an
Instruments should be beautiful.
Core beliefs that shape our business
The most direct path to long-term success is to consistently create products that make the people who buy them happy.
The long-term benefits of being trustworthy far outweigh any short-term benefit that can be achieved through dishonesty.
We have a moral obligation to help protect the natural environment, especially lakes and oceans.
CEO & PRODUCT ARCHITECT
Engineer and entrepreneur, Alec founded Velocitek as a grad student in 2005. There is nothing he enjoys more than working with creative people to turn good ideas into reality.
SALES & SUPPORT MANAGER
Project manager and award-winning competitive sailor, Charles is the at the helm of outreach efforts for Velocitek. Bringing considerable knowledge of marine electronics to the team, Charles works to build sustainable, long-term relationships with Velocitek customers around the world.
Industrial Designer, artist and entrepreneur, Afshin has years of experience with some of Silicon Valley’s most prestigious design firms, and now runs his own design consultancy with offices in San Mateo and Vancouver. Since 2008, Afshin’s guidance has helped hone the robust, beautiful, user-friendly designs that Velocitek is now known for.