Three Core Beliefs that Shape our Products

1. Instruments should never distract, frustrate or otherwise hurt performance.


2. Performance sailing instruments should be usable without an instruction manual.


3. Instruments are designed to be looked at; they should not be ugly.

Three Core Beliefs that Shape our Business

1. To succeed we must satisfy our customers. Our challenge is to use the tools of product design, process optimization and being nice to deliver satisfaction in a financially sustainable manner.


2. The long-term benefits of being trustworthy and trusting far outweigh any short term benefit that can be achieved through dishonesty or distrust.


3. We have both a moral and self-interested obligation to help protect the natural environment, especially lakes and oceans.